Customer & PEP Media Analytics Lead
Overview
The Customer & PEP Media Analytics Lead is responsible for spearheading the delivery and quality of analytics across PEP’s Customer and Media analytics portfolio. This senior player-coach role entails managing priorities, supporting data engineering, and coaching analysts to ensure they provide reliable and standardized insights, facilitating better business decision-making within a modern, cloud-based analytics environment.
Requirements
- Business degree with Analytical/Commercial subjects (e.g., Computer Science, Maths, Engineering)
- 6–8 years’ experience in data analytics, marketing analytics, or a related data-driven role
- 2+ years’ experience leading, coaching, mentoring, or managing analysts
- Experience managing analytics delivery across multiple stakeholders or business portfolios
- Experience working with data engineering or technology teams to deliver data assets, reporting layers, or analytics enablement
- Retail Media, campaign measurement, loyalty, customer analytics, or marketing analytics experience is advantageous
- Strong understanding of data extraction, transformation, and analytical table creation
- Strong data quality, reconciliation, and QA capability
- Dashboarding and visualization experience, preferably with Looker Studio
- Understanding of customer analytics, campaign measurement, segmentation, loyalty analytics, and Retail Media reporting
Responsibilities
- Lead analytics delivery across Retail Media, customer insights, campaign measurement, loyalty, merchandise customer analytics, and customer experience
- Manage priorities, delivery rhythms, workplans, and escalations across analysts and allocated data engineering support
- Review key outputs to ensure analysis, dashboards, supplier reporting, and executive packs are accurate, reconciled, and decision-ready
- Build consistent standards for customer insight, segmentation, campaign measurement, Retail Media reporting, and dashboard logic
- Coach and develop analysts to improve technical quality, commercial judgement, and stakeholder confidence
- Support Retail Media monetization through reliable analytics, measurement support, supplier reporting, and insight enablement
- Partner with Customer, Retail Media, Campaigns, Marketing, CFH, Operations, and senior stakeholders to ensure insights are clear, useful, and business relevant
How to apply
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