Growth Director: Customer
Overview
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands. This pivotal leadership role is responsible for driving sales growth, profitability, and market share through strategic customer partnerships, pricing excellence, and outstanding commercial execution.
Requirements
- Bachelor of Commerce (BCom) Degree in Business Management, Marketing, Economics, or a related field.
- 10-15 years of experience within FMCG, retail, commercial, sales, or customer leadership environments.
- Proven experience managing large customer portfolios and developing strategic customer relationships.
- A minimum of 5 years' experience in a senior leadership or executive-level commercial role.
- Proven success in developing and executing commercial and sales strategies.
- Strong financial and commercial acumen with deep understanding of profitability drivers.
- Advanced negotiation and stakeholder management capability.
- Strong understanding of pricing strategy, category management, and customer growth principles.
- Experience leading cross-functional teams in a complex FMCG environment.
- Strong analytical, strategic thinking, and decision-making capability.
- Knowledge of market trends, consumer behaviour, retail dynamics, and competitive.
Responsibilities
- Lead the development of short, medium, and long-term strategies, customer, and sales plans that drive sustainable growth and market leadership.
- Identify emerging customer, channel, and market opportunities to accelerate business growth.
- Shape and influence commercial strategies across brands, channels, categories, and customers.
- Deliver sales, profitability, market share, and volume growth targets.
- Drive Gross-to-Net excellence and optimise commercial investments to maximise returns.
- Lead pricing strategy execution across portfolios to improve competitiveness & profitability.
- Monitor commercial performance and implement corrective actions to achieve stretch targets.
- Build strategic partnerships with key customers and stakeholders.
- Lead negotiations and joint business planning initiatives that create shared value.
- Leverage customer and shopper insights to strengthen RCL FOODS' competitive position.
- Drive Best-in-Class in-store execution to ensure RCL FOODS consistently wins at shelf.
- Embed performance management disciplines that drive sales productivity and commercial effectiveness.
- Lead the implementation of innovative sales capabilities and customer engagement solutions.
- Lead, coach, inspire, and develop a high-performing customer leadership team.
- Maintain a culture of accountability, collaboration, innovation, and continuous improvement.
- Build organisational capability to meet future customer and commercial challenges.
How to apply
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