Sales Manager - Cape Town
Virgin Active South Africa (Pty) Ltd
Overview
The purpose of this role is to execute the national sales strategy in club, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets. The role drives performance through strong leadership, structured activity, people and performance plan.
Requirements
- Formal Matric qualification
- 3-4 years’ experience in sales or similar role
- 1–2 years sales management experience
- Proven experience developing and retention of successful sales teams
- Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics
- Strong training and coaching ability
- Excellent communication, interpersonal, and presentation skills
- Proven leadership capability with the ability to inspire, coach, and develop high-performing Sales Consultants
- Data-driven and analytical, with the ability to translate insights into actionable sales actions
- Emotional Intelligence
- Active Listening
- Cultural Awareness and Fluency
- Empathy
- Attention to Detail
- Resilience and Composure
- Problem solving and conflict resolution
- Adaptability
- Relatability
- Situational Awareness
- Curiosity
- Time Management
- Digital Fluency
Responsibilities
- Drive achievement of club sales budgets (net member movement & revenue) across the respective club
- Translate national strategy into clear, actionable plans specific to the club need
- Monitor daily, weekly, and monthly performance and intervene quickly to close gaps
- Report on key sales performance metrics with plans for intervention to maximise or improve
- Ensure consistent activity management within the club (leads, calls, appointments, conversions)
- Hold Sales Consultants accountable to clear KPIs, standards, and routines
- Implement structured performance coaching plans (targets, reviews, corrective action where required)
- Support clubs through opening lucrative business building opportunities within the relative catchment area of the club
- Coach Sales Consultants to improve sales performance and executional excellence
- Drive in-club staff coaching, ensuring training is applied and embedded to the required delivery standard
- Standardise and scale best-practice sales behaviours in the club
- Deliver and facilitate structured training programmes in line with sales team need or as directed regionally or nationally
- Accountable for recruitment, selection, and onboarding of Sales Consultants
- Build a strong talent pipeline and succession plan for the club
- Drive a sustainable sales team ensuring the retention of successful sales consultants
- Ensure HR practices and processes are consistently applied within the club
- Build a high-performance, accountable, and disciplined sales culture
- Reinforce expectations around urgency, professionalism, and execution excellence
- Align all teams to the Social Wellness / 2nd Space value proposition
- Ensure the team are fully engaged in our wellness proposition by encouraging product usage
- Monitor and improve retention drivers through better sales behaviours
- Provide clear, data-driven reporting on performance, risks, and opportunities
- Use insights to guide decision-making and prioritise actions
- Ensure accuracy and discipline in all sales systems and reporting tools
How to apply
Verify before you apply
SpanSam summarises opportunities for easier discovery. Always confirm the closing date, eligibility requirements and submission instructions on the original source before sending personal information or documents.
About this listing: SpanSam is an opportunity discovery service and is not the hiring employer unless explicitly stated. Application decisions and source-listing changes are controlled by the employer or institution.