Senior Customer Trade Planner
Overview
Join Woolworths in Cape Town as a Senior Customer Trade Planner and play a key role in driving commercial growth and customer engagement. In this dynamic position, you will provide valuable insights to support critical business decisions, enhancing the Foods value proposition while achieving sales and margin targets. You will secure campaign funding from trade partners and ensure that customer value management and loyalty initiatives deliver impactful results. Collaborating closely with trade, brand marketing, customer loyalty, and digital teams, you will design and implement relevant and profitable customer campaigns. Your continuous analysis and post-implementation reviews will drive ongoing improvements and integrate vital trade and customer insights into planning processes.
Requirements
- A four-year tertiary qualification (degree/diploma) in Marketing / Commercial / Business Sciences or related field.
- Minimum of 10 years of experience in a Commercial, Marketing, and Loyalty, Data analytics environment.
- Up-to-date knowledge of local and international Loyalty and Personalisation trends preferred.
- Extensive retail knowledge (advantageous).
Responsibilities
- Develop and manage the customer KPIs considering annualization, past promotional and campaign performance, key economic factors, customer trends, etc.
- Conduct regular commercial and customer viability studies to identify potential commercial and customer risks and highlight appropriate mitigation actions.
- Utilise scenario analysis and modelling to identify and recommend opportunities to drive customer campaign efficiencies.
- Collaborate with trade & category managers to build and develop sustainable Food promotional practices and customer planning procedures.
- Integrate with all key stakeholders to ensure effective delivery of customer and commercial KPIs through impactful campaigns.
- Optimize trade and customer campaign activity across various teams to ensure measurable and effective trade outcomes.
- Drive the continuous post-implementation review process to integrate trade and customer insights into future plans.
- Perform ongoing analysis on customer and loyalty campaigns to maximize ROI.
- Support the delivery of the Foods customer value proposition strategy in partnership with various teams.
- Partner with internal and external stakeholders to create shared value for the business and customers.
How to apply
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