Senior Salesforce Data Cloud Specialist
PEP
Overview
PEP is seeking a highly skilled Senior Salesforce Data Cloud Specialist to lead the charge in building a 'Single Version of Truth' for one of South Africa's largest retailers. This pivotal role involves strategically ingesting, harmonizing, and activating millions of customer data points to enable real-time, data-driven customer engagement while ensuring a high-performing and cost-effective data architecture.
Requirements
- Bachelor’s Degree in Computer Science, Information Technology, Data Analytics, or a related field.
- Salesforce Data Cloud Consultant certification is required.
- Salesforce Data Architect or Marketing Cloud Consultant certification would be an added advantage.
- Minimum 5 years of experience in Data Architecture, Data Engineering, or the Salesforce Ecosystem.
- 3+ years of hands-on experience specifically within Salesforce Data Cloud.
- Proven track record in a high-volume Retail or Fintech environment managing millions of records.
- Expert SQL Proficiency for complex Data Cloud Calculated Insights (PostgreSQL/Amazon Redshift syntax).
- Expert understanding of Data Modeling, DMO mapping, and relational data models.
- Comprehensive knowledge of the MarTech Ecosystem, including Data Cloud interaction with Marketing Cloud and Personalization.
Responsibilities
- Architect 'Activation-Ready' data flows from POS, Fintech, and Loyalty systems while ensuring high data velocity.
- Design and maintain the Data Model Object (DMO) mapping strategy and relational data models underlying unified customer profiles.
- Build high-performance segments and deploy Data Science propensity and churn models into actionable Data Cloud segments.
- Surface segmentation capabilities and data insights to marketing stakeholders in accessible, non-technical formats.
- Act as the final authority on data accuracy, ensuring 100% variance reconciliation and zero incidents of POPIA non-compliance.
- Drive real-time business actions with a >95% success rate of Data Actions triggering journeys in Marketing Cloud.
- Build and maintain data pipelines that feed campaign performance dashboards in Marketing Intelligence.
- Present data architecture decisions, platform health metrics, and consumption reports to senior and executive stakeholders.
How to apply
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