Area Sales Manager - Benoni
Overview
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands. The purpose of this role is to drive bread sales growth within the retail trade channel by managing existing retail accounts, growing shelf presence, executing promotions, ensuring product availability, developing and maintaining customer relationships and increasing market share.
Requirements
- Matric
- Diploma in Sales or Marketing
- Valid driver’s licence
- Minimum 3 to 4 years’ experience in a supervisory role in a Retail Trade environment (bread products advantageous)
- At least 3 Years GT sales supervisory experience in a manufacturing environment (FMCG)
- Proven track record of meeting or exceeding sales target in retail
- Strong understanding of retail dynamics and relationships with personnel
- Vast experience working with chain stores and independent retailers
- Excellent Microsoft office skills
Responsibilities
- Manage and grow a defined portfolio of accounts (Retail, HORECA, Forecourt)
- Develop and maintain strong relationships with regional and store managers
- Plan and execute a structured call cycle to ensure optimal territory coverage
- Ensure all products are merchandised according to planograms and brand standards
- Monitor shelf space, product rotation (FIFO), price compliance and stock levels
- Implement and maintain promotional displays and in-store campaigns
- Ensure daily orders are reviewed, manage order frequency and follow-up on deliveries
- Manage stock wastage from store, non-deliveries and claims
- Track and report daily/weekly/monthly sales targets and KPI’s
- Build strong relationships with store owners, store managers and regional managers
- Monitor competitor activity: pricing, promotions, packaging and shelf placement
- Maintain accurate sales records, call reports and performance metrics
- Take ownership and accountability for tasks and activities
How to apply
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