Area Sales Manager - Rustenburg
Overview
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands. The purpose of this role is to drive bread sales growth within the retail trade channel by managing existing retail accounts, growing shelf presence, executing promotions, ensuring product availability, developing and maintaining customer relationships and increasing market share.
Requirements
- Matric
- Diploma in Sales or Marketing
- Valid driver’s licence
- Minimum 3 to 4 years’ experience in a supervisory role in a Retail Trade environment (bread products advantageous)
- At least 3 Years GT sales supervisory experience in a manufacturing environment (FMCG)
- Proven track record of meeting or exceeding sales target in retail
- Strong understanding of retail dynamics and relationships with personnel
- Vast experience working with chain stores and independent retailers
- Excellent Microsoft office skills
Responsibilities
- Manage and grow a defined portfolio of accounts (Retail, HORECA, Forecourt)
- Develop and maintain strong relationships with regional and store managers
- Plan and execute a structured call cycle to ensure optimal territory coverage
- Ensure all products are merchandised according to planograms and brand standards
- Monitor shelf space, product rotation (FIFO), price compliance and stock levels
- Implement and maintain promotional displays and in-store campaigns
- Ensure daily orders are reviewed, manage order frequency and follow-up on deliveries
- Work closely with distribution for accurate and timely deliveries
- Manage stock wastage from store, non-deliveries and claims
- Track and report daily/weekly/monthly sales targets and KPI’s
- Provide feedback on sales performance, customer issues and competitor movements
- Handle returns and ensure adherence to freshness and quality
- Build strong relationships with store owners, store managers and regional managers
- Educate customers on products, pricing and promotions
- Handle service issues professionally and promptly
- Monitor competitor activity: pricing, promotions, packaging and shelf placement
- Maintain accurate sales records, call reports and performance metrics
- Submit daily/weekly reports on store visits, sales performance and market feedback
- Take ownership and accountability for tasks and activities
- Effectively lead a team of sales representatives
- Manage KPI performance with our merchandisers/merchandising partners
How to apply
Verify before you apply
SpanSam summarises opportunities for easier discovery. Always confirm the closing date, eligibility requirements and submission instructions on the original source before sending personal information or documents.
About this listing: SpanSam is an opportunity discovery service and is not the hiring employer unless explicitly stated. Application decisions and source-listing changes are controlled by the employer or institution.