Digital Merchandiser
Overview
The purpose of the Online Merchandiser is to support the buying team with the delivery of strategic displays and arrangements of products in the eCommerce store offering, including the selection of the online product range, and the merchandising, sales and promotion of the product range. This role performs product data analysis, competitors, and market research to recommend the best merchandising solutions.
Requirements
- Matric/ Grade 12 certification - (essential)
- Degree or Diploma in Marketing, Communications, Business (preferred) or commensurate work experience.
- +2 years' experience in a similar capacity or role with strong knowledge and experience in Content Management Systems and eCommerce - (essential).
- Retail experience with good understanding of the online retail shopper journey - (desirable).
- Tech savvy with exposure to working on merchandising platforms and software and integrating datasets to identify solutions - (desirable)
- Proficiency in MS Office 365 with advanced Excel skills - (essential).
Responsibilities
- Ensure that digital channels are rich with content including the overall layout, look and feel, product page optimization, and enabling effective search and discoverability of products within the catalogue.
- Effectively manage the digital merchandising of the product range, supporting the promotions strategy in line with business objectives.
- Set up, coordinate and maintain merchandising assets for customer experience.
- Assist with the product catalogue and partner with product coordination teams to ensure integrity.
- Collaborate with Buying and Marketing teams to ensure assortments and promotional activity lead to desired business results.
- Collaborate with technology teams to contribute to ecommerce site performance improvement.
- Be the custodian of all digital merchandising activities within the specified ecommerce platform.
- Support the execution of marketing strategies on all digital channels.
- Perform product data analysis, competitor and market research to recommend merchandising solutions.
- Utilize analytics to improve performance of merchandised articles and identify business opportunities and risks.
- Report on categories, designs, trends and product performance weekly.
How to apply
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