Head of Digital Marketing
Vacancy at a glance
Confirm details and submission instructions on the original advert.
Overview
We are looking for a commercially driven and innovative Head of Digital Marketing to lead our Group's digital growth strategy across our expanding portfolio of brands. This senior leadership role will be responsible for driving measurable commercial growth through digital marketing, customer acquisition, retention, loyalty and performance optimisation.
Requirements
- Relevant degree or equivalent demonstrated expertise in Marketing, Digital Marketing, Commerce, Analytics or a related discipline.
- 8–10+ years' experience in digital marketing, including significant leadership and strategic management responsibilities.
- Proven track record of delivering measurable commercial growth through digital marketing initiatives.
- Strong expertise in performance marketing, paid media, SEO, CRM, loyalty programmes, marketing analytics and conversion optimisation.
- Experience managing digital marketing budgets, agencies and cross-functional teams.
- Strong commercial acumen, with the ability to evaluate marketing ROI, customer acquisition costs and customer lifetime value.
- Experience implementing digital marketing technology, automation and data-driven customer engagement strategies.
- Sound understanding of customer data protection, POPIA and responsible digital marketing practices.
- Experience within QSR, retail, hospitality, FMCG or multi-brand consumer environments will be advantageous.
Responsibilities
- Develop and execute digital marketing strategies aligned with Group and individual brand objectives.
- Drive customer acquisition, retention, digital sales growth and return on marketing investment.
- Lead digital marketing budgets, investment planning and performance optimisation.
- Identify opportunities to improve customer conversion, engagement and lifetime value.
- Oversee paid media, SEO, social media, digital content and influencer marketing strategies.
- Optimise campaign performance across digital platforms to maximise reach, conversion and commercial returns.
- Collaborate with Brand and Creative teams to deliver engaging, consistent and effective campaigns.
- Drive continuous improvement through campaign analytics, testing and optimisation.
- Lead CRM, customer segmentation and loyalty initiatives to strengthen customer relationships.
- Develop targeted customer engagement strategies that increase purchase frequency and retention.
- Optimise digital customer journeys across websites, applications, online ordering and delivery platforms.
- Leverage customer insights and first-party data to improve personalisation and marketing effectiveness.
- Partner with Technology and Operations to enhance digital platforms, marketing technology and customer experiences.
- Identify opportunities to leverage AI, automation and emerging digital technologies.
- Establish performance dashboards and reporting frameworks to measure digital marketing effectiveness.
- Translate marketing analytics into actionable commercial insights and recommendations.
- Lead, develop and mentor the Digital Marketing team.
- Manage external agencies, technology partners and specialist service providers.
- Collaborate with senior stakeholders across Marketing, Operations, Finance, Technology and Home Delivery.
- Drive accountability, innovation and consistent execution across multiple brands.
How to apply
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