Head of Group Brand Performance
Overview
To provide specialist leadership and strategic direction to executive stakeholders, ensuring that brand performance and marketing capability are leveraged to drive sustainable competitive advantage and support long-term business growth.
Requirements
- Grade 12
- Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
- 8 to 10 Years experience in a Senior Marketing Manager position or similar.
Responsibilities
- Develop and maintain the Group Brand Strategy Framework and annual Brand Action Planning process.
- Define brand positioning principles and governance standards applicable across all business units.
- Develop and govern the Group Customer Insights Framework.
- Analyse market, customer and competitor intelligence to identify strategic opportunities and risks.
- Develop and implement marketing effectiveness standards and measurement methodologies.
- Assess brand health, awareness, consideration and customer sentiment.
- Lead the Group Marketing Community of Practice.
- Act as trusted advisor to the CMO, CEO and executive leadership team on brand and customer-related matters.
How to apply
Verify before you apply
SpanSam summarises opportunities for easier discovery. Always confirm the closing date, eligibility requirements and submission instructions on the original source before sending personal information or documents.
About this listing: SpanSam is an opportunity discovery service and is not the hiring employer unless explicitly stated. Application decisions and source-listing changes are controlled by the employer or institution.