Media Effectiveness Lead - Midrand
Overview
The Media Effectiveness role is responsible for defining Dis-Chem’s campaign measurement framework, including KPIs, analytics standards, dashboards, and reporting methodologies. The role ensures consistent, reliable measurement of marketing effectiveness and return on investment across all channels, supporting data-driven decision-making and continuous optimisation. It also oversees vendor selection and management for specialist research or measurement partners where required.
Requirements
- Bachelor’s degree in Marketing, Analytics, Business, Data Analytics, Statistics, or related discipline
- 5+ years’ experience in marketing analytics, campaign measurement, or performance roles
- 2–3 years’ experience leading cross-functional reporting, measurement, optimisation, or performance analysis initiatives
Responsibilities
- Define and maintain standardised campaign measurement frameworks, KPIs, and reporting principles across digital, traditional, and in-store channels
- Establish governance standards for measurement methodologies, data definitions, and reporting cadence
- Design and oversee performance dashboards and reporting tools to track campaign effectiveness and ROI
- Translate campaign performance data into clear insights and recommendations for optimisation
- Lead selection and management of external measurement, analytics, and research vendors where applicable
- Ensure third-party research and measurement outputs meet quality, consistency, and value-for-money standards
How to apply
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