Senior Digital Media Buyer
Woolworths
Overview
Join Woolworths in Cape Town as a Senior Digital Media Buyer and lead the charge in planning, negotiating, and purchasing digital advertising across social platforms and Google products. You will manage a team, develop strategic media plans aligned with business goals, and optimize campaign performance through data-driven insights. This full-time role requires 7-9 years of digital marketing experience, proven leadership, and expertise in platforms like Meta Ads Manager, Google Ads, and TikTok Business Manager.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field
- Minimum of 7-9 years of experience in digital marketing
- Proven track record of developing and executing successful digital marketing campaigns
- Deep understanding of the digital landscape, including social media platforms and Google products
- Strong negotiation skills and experience in budget management
- Experience in managing a team of media buyers
- Deep knowledge and experience in Meta Ads Manager, Google Ads Manager, Google Tag Manager, TikTok Business Manager
- Strong analytical skills with experience using web analytics tools
- Experience using marketing automation tools
- Strong project management skills
Responsibilities
- Lead the planning, negotiating, and purchasing of digital advertising
- Manage a team and develop strategic media plans aligned with business goals
- Optimize campaign performance through data-driven insights
How to apply
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