Customer Growth Manager ( Spur Corp)
Overview
The Customer Growth Manager is responsible for developing, executing, and optimizing strategies and campaigns aimed at retaining and growing Spur Group’s rewards member segments. The role involves a strong focus on customer loyalty, covering aspects such as strategy formulation, annual planning, and brand-led initiatives, all underpinned by a test-and-learn methodology and data-driven decision-making.
Responsibilities
- Own the Loyals and Champions segment strategy, value propositions, objectives, and KPIs.
- Translate customer insights into actionable growth initiatives.
- Identify opportunities to migrate customers from Loyal to Champion while reducing churn.
- Develop annual and quarterly growth plans for high-value segments.
- Balance brand-led and growth-led initiatives based on commercial impact.
- Lead high-value customer campaigns including exclusivity and personalized offers.
- Design and execute A/B and multivariate tests.
- Measure retention, frequency, spend and lifetime value uplift.
- Act as the single point of accountability for high-value segment growth.
- Report campaign outcomes, insights, and risks to internal stakeholders.
- Ensure campaigns comply with internal policies, legal requirements, and brand standards.
How to apply
Verify before you apply
SpanSam summarises opportunities for easier discovery. Always confirm the closing date, eligibility requirements and submission instructions on the original source before sending personal information or documents.
About this listing: SpanSam is an opportunity discovery service and is not the hiring employer unless explicitly stated. Application decisions and source-listing changes are controlled by the employer or institution.