Integrated Marketing & Communication Manager
Rosstone Professional Solutions
Overview
Partner closely with business stakeholders to translate the overall IMC strategy into an implementation framework and plan engaging campaigns across various channels. Create, prioritise, and implement marketing campaigns with clear messaging. Utilise client research to develop targeted campaigns. Plan and execute client activations and events. Implement sponsorship opportunities. Prepare briefings for agencies and manage agency relationships. Conduct media planning and engage media houses for execution. Leverage digital channels for targeted communication. Stay updated with market influences. Collaborate with other functional areas to achieve IMC objectives. Analyse marketing data to measure campaign effectiveness. Monitor campaign performance and manage marketing spend.
Responsibilities
- Translate IMC strategy into implementation framework
- Create and implement marketing campaigns
- Utilise client research for targeted campaigns
- Plan and execute client activations and events
- Implement sponsorship opportunities
- Prepare briefings for agencies
- Conduct media planning and engage media houses
- Leverage digital channels for communication
- Stay updated with market influences
- Collaborate with functional areas for IMC objectives
- Analyse marketing data for effectiveness
- Monitor campaign performance and manage spend
How to apply
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