Online Content Manager
Overview
Lead, plan, and optimise digital content across Woolworths Online to drive customer engagement, brand consistency, and commercial performance. This role owns the strategic and operational delivery of content including special occasions, seasonal hubs, Food/FBH/CRG campaigns, weekly trade needs and cross-channel marketing alignment ensuring content elevates the customer experience while supporting Online commercial goals.
Requirements
- 10+ years experience in digital content management or content strategy within a large retail, eCommerce, or omnichannel environment.
- Proven experience planning and delivering seasonal, and special occasion content across web and app.
- Strong track record of delivering commercially driven content that supports trade priorities.
- Hands-on experience with a CMS (Contentstack or similar).
- Experience using data and insights to optimise content and improve outcomes.
- Comfortable working cross-functionally with Marketing, Brand, Trade, CX, CRO, Design, Product, and Engineering teams.
Responsibilities
- Develop and deliver a content strategy that supports Food, FBH, and CRG commercial priorities.
- Ownership of briefs, briefing process and content related feedback.
- Own end-to-end special occasions strategy, operations and execution.
- Plan, design, and manage seasonal and occasion hubs.
- Liaise with Marketing, Brand, and Integrated Campaign Teams.
- Coordinate content that aligns with marketing calendars.
- Lead weekly landing page performance reporting with actionable insights.
- Perform competitor benchmarking to identify digital content opportunities.
- Continuously optimise content based on data insights.
- Partner with CRO and CX teams to improve content effectiveness.
- Oversee end to end ContentStack workflow.
- Improve operational processes to strengthen speed, consistency, and content accuracy.
- Maintain strict content quality standards.
- Act as the primary content liaison between various teams.
- Translate business goals into clear content briefs.
How to apply
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