Specialist: Business Analyst
Overview
To drive Aftersales business growth, customer retention, customer loyalty, and customer engagement through data-driven decision-making, innovative marketing initiatives, business intelligence reporting, digital customer communication strategies, and continuous business improvement. The role is responsible for analysing customer and operational data, developing and executing retention campaigns, managing digital communication platforms, supporting the dealer network, and delivering actionable insights that improve workshop throughput, customer satisfaction, parts sales performance, and overall Aftersales profitability.
Requirements
- Experience within Automotive Aftersales, Customer Retention, CRM, Marketing Analytics, Business Analysis or Customer Experience Management.
- Workshop retention and throughput improvement.
- Customer loyalty programmes.
- Service marketing and customer lifecycle management.
Responsibilities
- Develop and implement Aftersales marketing and customer retention strategies.
- Create and execute targeted customer campaigns to increase workshop visits, service retention, and parts sales.
- Drive customer reactivation programmes for inactive and high-mileage customers.
- Support and enhance the Renault Drivers Club loyalty programme.
- Monitor campaign effectiveness and recommend improvements based on data-driven insights.
- Develop innovative and creative customer engagement initiatives that differentiate the brand and drive loyalty.
- Develop and maintain performance dashboards using Power BI, Excel and other reporting tools.
- Provide executive reporting and presentations to support strategic decision-making.
- Identify opportunities to improve workshop throughput, customer retention, dealer performance and profitability.
- Support CRM initiatives designed to improve customer engagement and retention.
- Manage customer database quality and support data cleansing activities.
- Monitor customer communication journeys and identify areas for optimisation.
- Campaign planning and execution.
- Customer journey development.
- Campaign performance tracking and reporting.
How to apply
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